A logo is only the start
A logo is the mark of your brand: what appears on your website, your profile and your stamp. A brand identity is everything around it: the colours, the fonts, how you look everywhere and the rules that keep it consistent.
What you get with a logo
In the first package the logo comes with 3 variants and unlimited changes based on the variants. That is enough when a business needs a clear, clean mark to get going.
What branding adds
In the second package (branding), besides 4 logo variants you get:
- A colour palette.
- Typography.
- A complete social media kit.
- Brand guidelines.
What a full identity adds
In the third package you get 5 logo variants, real mockup examples, packaging print and unlimited changes. It is the choice for brands that sell a physical product, use packaging or want a sophisticated identity.
When a logo is enough
If you are just starting, have a limited budget and do not yet have much printed material or social media, a good logo and a clean website are a strong base.
When you need a full identity
If you appear in many places (site, social media, packaging, print), if several people produce material for you, or if you want to look the same everywhere, brand guidelines save time and protect quality.
How to decide
Ask yourself: where will my brand appear next year? If the answer is "just on a website and one profile", a logo is enough. If it is "in many places", a full identity pays for itself. Message us and we will decide together.