What does a professional website need?

A professional website is not judged by looks alone. It has to open fast, look good on a phone, be secure and tell the visitor straight away what to do next. Below are the things we ask of every site we build.

Most visitors come from a phone. The site has to fit every screen, with readable text, buttons that are easy to tap and nothing running off the edge.

Slow sites lose visitors. Images should be optimised and the code clean.

An SSL certificate (an address that starts with https) is a must: it protects visitors' data and Google rewards it. In our packages SSL, hosting and a domain are included from the first package.

For customers to find you on Google, every page needs a clear title and description, a heading structure (H1, H2), meaningful image names and clean addresses. Basic SEO is part of every site we build, and advanced SEO comes from the second package.

A visitor should understand within seconds what you do and who it is for. Then there should be one clear next step: a "Contact us", "Book" or "Get a quote" button that is easy to see and works.

Phone, email and WhatsApp should be one tap away, on every page. Every extra step before contact lowers the number of people who write to you.

Without data, every decision is a guess. Google Analytics shows how many visitors you have and what they look at. Google Search Console shows how Google finds you. Both are included in the Premium package.

Open your site on your phone and count how many seconds it takes to understand what the business does and how to contact it. If the answer is not "immediately", a restructure is worth it. Message us and we will tell you what can be improved.